Direct mail

In a survey conducted by the center for independent research and financial analysis "EPSILON" (www.epsilon-research.com) titled "Formula for Success: Favorability and Trust", over 50% of respondents trust companies that communicate via direct mail more than those that conduct their marketing activities via email.

What is direct mail?

A type of mailing that contains identical advertising, promotional, marketing and announcement messages sent to a large number of recipients and does not have the character of personal correspondence. It can be addressed or unaddressed. Dimensions are intended to be the same as for a letter.

The research results clearly indicate that direct mail is by far the most acceptable form of communication by consumers in almost all categories, from healthcare services to household products and services. Direct mail is especially widely used in the marketing activities of travel agencies, insurance companies and other financial institutions such as banks and pension funds. Consumers therefore trust printed material much more; direct mail has a far more convincing effect on them and they perceive the offer as more real than when receiving one of the many emails that daily "flood" their inbox.

Is direct mail expensive?

The best answer to this question you will get if you consider the result of a very interesting study that shows the effectiveness of identical promo material (flyer) delivered to 1,000 addresses, where at 500 addresses it was delivered without an envelope while at the other 500 addresses it was delivered in an envelope. Afterwards, recipients were contacted by phone regarding the offer presented on the flyer. Only 5% of those contacted in the first group (flyer without an envelope) were familiar with the offer details, while almost 90% of those contacted in the second group confirmed they were informed about the offer they received! The reason for such a large difference is that most flyers that are not enveloped immediately end up in the trash, whereas in the other case, almost 100% of enveloped material ends up in the household and waits for a suitable moment when the recipient can pay attention to what is written. How many times has a similar situation happened to you?

Direct mail media

• - Flyer (advertising message, flyer)
• - Catalog
• - Business greeting card
• - Promotional sample
• - Corporate representation materials (calendar, planner, etc.)

Technology advances more and more every day but good old printed mail has not lost any of its power over the decades! Direct mail is the ideal way to start a new business, discover your potential customers, improve and personalize relationships with regular customers, introduce buyers to a new product, increase sales volume.